How SMBs can grow their businesses using AI without increasing their budget

A completely free mini-course, including proven ChatGPT Prompts.

Why Use AI For Marketing

Marketing Basics

What Can AI Replace?

How To Use AI

Generating Marketing Content

What's in this course?

Our #1 goal is that you read this course and use it as a reference for your business growth. What we care about most at Marketing.biz is the success of small businesses. Nothing more to it.

So here's what you'll get by going through this course:

The must know insights for using AI tools.
AI tools that will actually help you.
Exactly how to build a context database (in short this super charges the quality).
Over 50 prompts we use to generate thousands of high quality marketing materials.
Step by step guides on generating good content using AI.
What tools to use to optimize your marketing.

Let's dive right in. Click on the next tab to keep moving through!

Is AI and ChatGPT just a fad? Some Basics

AI is the latest tred in marketing and business management. So is it all it's cracked up to be?

Yes and no.

The best way to think of where AI technology currently is, is more of an extension of you. We'll talk about what AI can replace in a moment, but here's the basics...

Without extensive customization, AI tools are as only good as

What you give it for context.
And how you ask it to do something.

Let's keep going. Click on the next tab...

When to use AI for your marketing?

AI is best used when you have a little bit of content, writing, and context to give it. This means you're usually at least a few months into your business.

The more context or data you can give the AI: blogs, website, PDFs, ebooks, etc the more context it will have to build you great content that passes the AI scanners.

Remember AI is only as good as your input.

Can someone else do this for me?

Though there are many AI Marketing companies sprouting up, most won't have the traditional marketing experience needed to guide your AI marketing strategy.

Marketing.biz was a marketing company long before ChatGPT came out. Marketing for over 300 brands, with mind blowing results (like dropping CPL by 77.41% for DesignYourBeef.com)

Marketing.biz now offers something called "Unlimited Marketing" powered by AI, which means we'll do all your marketing for $149/mo.

We save you thousands of hours, and tens of thousands back in your budget.

Do This For Me

Marketing 101

It's important to understand some marketing basics before trying to replace your marketing with AI.

So here are the 4 C's we use in marketing.

Capture: Audience
Curiosity: Free value
Connection: Nurturing
Commitment: Sale

Let's dive into capturing an audience!

Capturing an audience...

The first step in marketing is to capture peoples attention so you can build an audience. There are 3 main channels to collect an audience online.

Paid Ads
Organic Marketing (Social Media)
SEO & AEO (Ask Engine Optimization)

Whichever route you’re taking, you have one focus: capture their attention either by promising a dream outcome (solving their immediate desire) or shocking them out of their deadpan scroll.

Next we'll talk a little about creating curiosity...

Creating curiosity...

Curiosity is all about peaking their interest with something of value. Usually a lead magnet. A lead magnet is something that is a free gift, but solves a small problem. Some great lead magnet options are:

eBook (still the king)
VSL (Video Sales Letter)
Mini-course (such as this)
Free trial
A limited quantity of items for free

Effectively communicating your lead magnet’s value creates curiousity (thus convincing people to take advantage of it) is paramount, so here are the 4 core pieces that need to be in your communication.

Dream Outcome (what’s the end result that fulfills their dream)
Perception of success (how likely are they to succeed, did others succeed)
Delay or Time to result (how long will it take to see the result if I take this action)
Perceived sacrifice (what will it cost them - time, money, etc)

Next we'll go through how to how to create connection...

Creating a connection...

Building a connection with your prospects is the secret to longevity. This is often referred to as Lead Nurturing for good reason. You can effectively nurture your leads by creating content that solves small problems consistently. This can be done using multiple channels:

Email series
SMS nurturing
Remarketing

A connection is not built with generic cookie cutter content, but stories, personal antidotes, and giving a part of you away in the communication. Communication without connection is useless.

Finally, let's talk Commitment...

Getting a commitment...

Getting a client to commit is a whole lot easier after they like and trust you. This phase of marketing is all about your offer. How are you shaping your offer to position you or sales team in a way that guarantees success.

Here is the basic structure of an offer

What is their dream outcome? What will their life look like after taking your offer? [Dream Outcome]
Who is the ideal customer? [audience]
What challenges do customers face trying to reach this dream outcome? [obstacle]
How else could they solve these obstacles? What would that cost them? [cost]
How do you solve this specific obstacle? [solution]

Put it all together in a one liner offer. For example, let’s say you’re a health consultant. You might have an offer that is focused on saving time shopping as a pain point.

Your offer might look like this:

‍

[audience] [cost of not using you] [dream outcome]

We help college students save hundreds of hours and build the body they always wanted by building a personal shopping list to free them from research fatigue.

[solution] [obstacle]

‍

You can fill this in using multiple obstacles for a sales call/pitch. But the next priority is create urgency. There are a few great ways to create urgency:

Scarcity
Guarantee
Bonuses

Without urgency, it’s not something a prospect should concern themselves with.

This model can apply to

Sales calls
Ad copy
Pitches
Coaching calls
And wherever else you need to convince someone of the value.

What Can AI Replace?

AI in a trained hand, and in conjunction with other automation tools, AI can replace just about any process you currently have. Some of the most common areas of AI automations are:

Market Research & Consumer Insights
Basic Customer Service
SEO Work (seo optimized articles)
eBook Writing
Video Creation
Presentations

But that can't be all? Of course not! When used properly - AI can also assist with...

Social Media Content
Email Marketing & Lead Nurturing
Paid Ads

AI in a trained hand, and in conjunction with other automation tools, AI can replace just about any process you currently have.

Tools We Love To Use!

Chatgpt / Gemini (generative ai platform - $20/user)
InVideo.io (create videos in seconds - $15/mo)
Veed.io (create ai avatar videos and synthesized voices - $25/user + AI credits)
Deciphr.ai (take a larger audio and break it into content automatically - $49/mo)
Vidyo.ai (take larger videos and break into reels automatically - $29-$49/mo)
Contentatscale.com (SEO optimized content - $500/mo 12 blogs)
Surferseo.com (SEO optimized blog content - $400 25 blogs)
Chatfuel.com (ai customer service chats - $15 + $.03/conversation)
Zapier.com (automation between platform)

Unfortunately the cost of using a few of these can be greater than $900/mo. Which is why we created Marketing/biz’s unlimited marketing plan ($225/week) where we use all these and more for your brand.

How To Use Generative AI

I always hear “I tried chat gpt, but got crap.” I bet you feel like that sometimes, too! Well, most people are missing two core things to make Generative AI effective for their uses.

Generative AI tools are only as good as

What you give it
What you ask it

That’s the key to creating content that doesn’t suck.

Next we'll create your context database (with a free template download)

Creating A Context Database

The best kept secret in generative AI is a context database. This sounds super techy, but it can be pretty simple depending on your needs.

At the core a context database is just a bunch of information that gives the AI something to emulate, to base it’s deliveries on, and to flesh out unknowns about certain tasks.

Without a context database your prompts mean nothing, your content is JUST like everyone else's.

A context database can be as simple as a PDF document you upload when you start a new chat with the AI. This PDF can contain things like:

Your audience
Your website
Your business mission/vision
The tone of your branding
What’s the story behind the business

Essentially any information that would enrich the content being produced and making it truly unique from the millions of other pieces of content being produced.

You can add written documents (things you’ve wrote before), photos, videos, etc to your context database, but these are often harder to get into a format GPT likes, unless it’s a simple PDF.

For example Marketing.biz has built an advanced Context database that allows you to upload any type of file to build out the AIs understanding of you and your brand.

Download context database template.

Now let's build a prompt...

Building A Prompt (telling AI what to do and how to do it)

Most AI tools are Prompt based, meaning you have to explain what you want from the AI.

We use this simple format to build effective prompts:

We explain who the AI is replacing/impersonating
We explain what the ai is doing with the information/context database we gave it.
We explain exactly what we expect the outcome to be and in what format we need it.

As clear as you can be about the delivery the better, sometimes we even create an example delivery (like article format) and tell it to follow that format. (this would be considered part of a context database)

In the next module, you can access & download our exact prompts we use for SEO blogs and social media marketing content!

Social Media Content Prompts

This is the exact process and prompts we use to generate 7 days of content PER platform PER week. With unique context, original content, and creative designs.

Check it out here: Social Media Content Creation Prompts

Prompts included

Polls
Quote Posts
Memes
Fun Facts
Benefits & Features Posts
Educational Carousels
Calls to action
Review posts
Events
Inspirational Reels
Video Reels

Use Canva.com to make content into visual graphics for posting.

SEO Optimized Blog Posts

This is the exact process and prompts we use to generate keyword optimized SEO articles with images and a video for the article.

Check it out here: Create Keyword Optimized SEO Blog

Prompts included:

Multi-keyword support
Images
Image Alt Text
Outlines
Meta Descriptions
Article footer
Quick answer (for AEO)
SEO Tags

How to never think about marketing again.

We've built exhilarating, data-driven marketing for over 300 businesses and generated hundreds of thousands of leads for our customers.‍

‍All in half the time, and for a fraction of the price. That's the power of AI when used properly to do the job of an entire marketing department.

Here's what we'll handle...

1M+ Guaranteed Organic Reach
Paid Ads (Meta, Instagram, Google)
Conversion Funnel
SEO & AEO (Ask Engine Optimization - show up on ChatGPT!)
Organic marketing (Social, lead nurturing, etc)

If this is something you want to hand off to a team that actually loves what you do, book a quick call.

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